Answer: Finding the connection between an award and the tallest monument

The question is one of chaining together pieces of the problem.  What IS Eck industries 2010 award link to Washington Monument.  There IS one??

First I figured out what the tallest monument in Washington DC is.  This was easy: 

[ tallest monument in Washington DC ] 

Sure enough, it's the Washington Monument.  I read a bit about the monument in preparation for figuring out the next bit.  (This included the surprising observation that Robert Mills, the architect of the Washington Monument ALSO designed the very first Washington Monument in the US... This one is in Baltimore.  Go look it up yourself.  Who knew?)  In the process I learned where the stone for the monument came from, when it was designed and funny/odd details such as that the topmost tip of the monument is made of aluminum.  Really?  


I'll spare you the details of how I figured out it was Eck Industries.  It wasn't that interesting a process--just a lot of slogging through companies in WI that won awards and looking for a possible connection to monuments in DC.  I finally ran across one that won an award for metallurgy in aluminum (Eck Industries--aha!) and the rest was pretty straightfoward.  

[ Eck industries award 2010 ] – I clicked on the first link to a Highbeam.com report on Eck Industries.  (You should recognize Highbeam--they're an agregator of information about different businesses--sometimes really useful for business-related queries like this.)  

I read the Highbeam report carefully… (Well, I really used Control-F to find all the places in the document that mention the word "award.")  I quickly found out that Philip Eck won the “William Frishmuth Award in 2010."  Interesting. What’s that award for?  So I chain backwards to find out about that....   Do the search: 

[ William Frishmuth award ] 

Click first hit, (the Wikipedia article) and find that William Frishmunt, like Phillip Eck, ran a casting foundry.  What's more, his foundry was the first to cast aluminum AND that's the material used on the cap of the Washington Monument AND his foundry was the place that cast it!  

So the connection is this:  Eck won the Firshmuth award in 2010 for superior aluminum metal casting, which is what William Frishmuth did for the Washington Monument. 

Case closed.  

Keep searching!

Photographer Theodor Horydczak checks the pyramid  of aluminum at the apex of the Washington Monument.  (Picture taken sometime around 1920.)

Wednesday Search Challenge (March 30, 2011): What's the connection?

Another friend gave me this amusing puzzle today.

Apparently there is a company based in Wisconsin that won an award in 2010 that has some connection to the tallest monument located in Washington DC!  This one stumped me for a while, so I'll give you a little hint to speed you on your way to solving this particular problem:  the Wisconsin company is named Eck Industries.

There.  Does that help?

Can you figure out the connection between the award Eck Industries won in 2010 and the tallest  DC monument? 


Search on! 

Checking up on a claim, in this case, that doodling improves your memory

A friend attended the most recent TED conference and came back with an exciting comment about doodling   ("People who doodle can retain nearly 30% more information than those who don't!").  Being a skeptical kind of guy and knowing a bit about the psychology of multitasking, I looked up the original reference for a little background and found out that's not quite right.

Question is, how do you approach such an open-ended task? I'm not sure who the author of the study is or where the original work is from.  Because it's a quote from the 2011 TED conference, I'm willing to bet it's pretty recent.  So I start with the obvious search: 
[ information retention doodling ] 


I chose these words carefully.  I included "retention" because of the use of the word "retain" in the original post.  


Key hint here:  People usually preserve special words from the original article when writing about ideas like this.  It's a bit like archaeology, looking for features that are preserved from the original.  (That's not always true, but it works more often than you'd expect.)  


I included "doodling" for the same reason.  I was hopeful that this would work, but not positive.  They might have called it "sketching" or "scribbling" or something else.  But I gave this a shot and... Voilà!  

A quick clickthrough to the paper, and it's pretty clear that this is the one that generated the comment.  (See the abstract, citation and link below.)  


As with many such cog-psych results, you have to be a little careful in the interpretation of the study.  The "doodling" task was just shading in areas on a pre-printed page (that's VERY low cognitive overhead, in particular, it's less demanding than even normal doodling).  


In the study, the primary task (listening for names) was VERY simple, and the "recall" of information was really just noting names as they were mentioned in real-time.  The primary task was also designed to be boring, so people who didn't have the doodling secondary task suffered from vigilance problems. 

In particular, as Andrade's paper says, "their doodling would not have the spontaneous, automatic quality of naturalistic doodling."  The participants were doing "name spotting" (that is, listening for names of people) and NOT doing any memory task but rather, a recognition task.

So it's far from a ringing endorsement of normal doodling as a constructive/focusing secondary task! 

If anything, it's a recognition that very simple, non-conflicting  tasks help maintain vigilance on the primary task (that is, the secondary task "reduces daydreaming").... especially when the primary task is very dull.  Chewing gum would probably accomplish the same effect.  (I wish they would have tested that!!)  


When checking on the credibility / authority of such a comment, you don't always get quite as lucky as I did with this search.  But it's well worth doing.  Check your sources, you never know quite what you'll learn in the process!  


Search on!  


Here's the original paper that was being slightly misquoted.

Jackie Andrade

APPLIED COGNITIVE PSYCHOLOGY

Appl. Cognit. Psychol. (2009)Published online in Wiley InterScience

Title:   What does doodling do?

Abstract:

Doodling is a way of passing the time when bored by a lecture or telephone call. Does it improve or hinder attention to the primary task? To answer this question, 40 participants monitored a monotonous mock  telephone message for the names of people coming to a party. Half of the group was randomly assigned to a  doodling’ condition where they shaded printed shapes while listening to the telephone call. The doodling group performed better on the monitoring task and recalled 29% more information on a surprise memory test. Unlike many dual task situations, doodling while working can be beneficial. Future research could test whether doodling aids cognitive performance by reducing daydreaming.  

Answer: Winged heart? Search for the category!

I'm going to have to up my game!  Three folks solved this one quickly and with a certain amount of search aplomb, which is nice.  

Fred tried the obvious searches of [winged heart symbol] [religious heart wings] and found that the Sufi Movement symbol http://www.sufimovement.org/mes_symb.htm was close but not exactly the symbol.

After re-reading, his next search: [tombstone veteran symbols] was exactly right, leading quickly to  http://www.cem.va.gov/hm/hmemb.asp

EMLD and David both did the same thing, quickly moving from a description of the thing [ winged heart symbol ] to the general category.  

In my case, I did [ tombstone veteran symbol ], which also led me to that same VA page with the answer:  Sufism Reoriented.  

Search lesson:  After quickly trying the obvious description, giving a description of the category can often lead to a table or compendium of the category elements.  (That's a complicated way of saying "a catalog is often a good thing to scan...")  

Search on! 

Wednesday Search Challenge (March 23, 2011): Winged heart?

While walking through the vets section of a cemetery recently, I walked past a marker that had the following unusual symbol: 

I was curious about it (as I am about most things) and couldn't wait until I could look it up to figure this out.  


It's clearly a religious symbol of some kind (nearby were markers with crosses, stars of David, eastern Christian crosses, and even the occasional wheel of Buddhism.  But this one baffled me. 


I figured it out in about 1 minute.  How long will it take you? 


What religion does this symbol denote? 


Search on! 

Answer: Finding an obscure object of desire

Last week my friend Jean-Paul showed me a truly wonderful video:

       http://sorisomail.com/email/74120/mais-uma-projecao-3d-sensacional.html

... and asked if I could identify the building in the video. (It really is a great piece of work.  Spend at least 30 seconds looking at that video and think to yourself--how would I figure out what building this is?)

Intrigued, I did the simple and obvious query:

 [ 3d building projection ]

That wasn't quite enough.  I then clicked on the videos tab in the left hand panel in order to search over ALL of the videos that Google has indexed (and not just the ones on YouTube).  

After clicking down a couple of pages, the list led me to one that looked like it might be a match: 

BUT the link was dead.  Drat it all. 

All was not lost, however.  I gleaned one piece of information from that snippet… it suggested I should add the term “Ukraine” to my search. 

So I modified my search to be... 

 [ 3d building Ukraine video projection ]

The first result for this search is exactly the same as the original video my friend shared with me.  This video suggests that the building in question is the Kharkiv Regional Administration building in  Kharkov, Ukraine.  A bit more digging reveals that this artistic projection was done in honor of the city and for Independence Day in Ukraine.  

One of the main tenets of good search skills is always double check!  So I did the obvious Google Image search for: 

 [ Kharkiv Regional Administration ]  

And verified that this is the same place.   (esp. the image http://ukrainian.su/en/photogallery/detail/401 ) 

Case closed.  


Search lesson: You can pick up clues along the way.  This would have been a difficult search except that I discovered the hint that it was in the Ukraine from that one dead link.  Once I added that term to the search, everything else fell into place.  

Searching on! 

What counts as a credible source for a newspaper article?

There's been a recent kerfuffle in the NYTimes about what counts as a credible resource for news reporting.  

To start, there was an article in the Times about how Michelle Obama is advocating breastfeeding.  The problem begins with the article containing with a few quotes from “anonymous bloggers."   

Arthur Brisbane, the public editor for the Times and the “reader’s representative” who responds to complains and comments, wrote in commentary.  

The Times’s policy on anonymous sourcing describes the use of anonymous sources as a “last resort to obtain information that we believe to be newsworthy and reliable.” The policy goes on to say that the identity of every anonymous source should be known by at least one editor. Unfortunately, it is all but impossible to know the identity of an anonymous blogger.

That said, I can see some merit in reporting on how a particular political controversy is playing out in the blogosphere, so long as that is clearly described as the basis of the story.”

Katie Zernicke, the reporter who wrote the original story responded saying:

“…her reporting included interviews, as well as the blog material, and that interviewees were reluctant to be quoted. The blog material supported what she was hearing in her interviews, she said.

“I wouldn’t have taken only blog postings, but given that they backed up what I was hearing elsewhere – and that this was generating so much comment online – they seemed to be relevant,” she said.

So… Should you use anonymous blog posts in news coverage?  I would say generally  no, there’s really not any value added to the conversation.  

The point of reporting is to add some information or insight to the public conversation.  If the blog quotes were brilliant, incisive bits of text that added a perspective or nuanced and colorful language, it might be a plausible addition.  But the quotes are pedestrian.  They fell like filler more than content. 

When you’re trying to make sense of a complex argument or data-space, your task is to gather insightful, dataful and  useful content.  Anonymous bloggers do not a source of data make.

Now if she had said 90% of all blog posts in the US during the past week were pro- or con- this position, THAT would have been an interesting insight.  (I presuppose that the author would have some way of crawling the blogosphere and sentiment labeling the comments; something, perhaps, along the line of “I feel fine” by Jon Harris and Sep Kamvar.) 

But one unknown blogger with an opinion is pretty cheap, content free stuff.  The NY Times really shouldn’t be reaching that low for their sources. 

Keep searching!  (And always use credible sources.)  

Answer: What kind of feather is that?

To solve this particular problem, I started with: 

[ feather hair extensions ]

and very quickly discover this is the newest fashion trend in hair decoration!  (I didn’t know that.)  Even Steven Tyler is wearing feather hair extensions, so it must be pretty popular in Hollywood and fashion circles.  

Click on #1.  Learn the feathers can come in bundles, or as singles. I also find a word that's new to me:  coque.  So I searched on: 

[ coque feathers ] 

and the results were... I don't know... funny.  Why?  Because I saw a lot of page titles like this: 

"....coque, feathers..."  

If coque was a bird (which I thought it was), why would they separate the word coque from feathers?  So I did a quick: 

[ define coque ]

and found that the word "coque" means: n. 1. A small loop or bow of ribbon used in making hats, boas, etc.

Ah.  So "coque" is a jargon word that refers to this kind of thing.  Hence, "...coque, feathers..."  

I realized that what I really wanted to find was Theresa's specific kind of feather extension, so I modified my search to be: 

[ yellow black feather extension ] 

This led me to Etsy's page on yellow-black-feather-hair-extensions.   This page says it’s “rooster feathers" somewhere in the middle.  

So far, so good.  But I really wanted confirmation of this.  So I kept searching for another source.  

Farther down on the same results page I see "Hairfeather site” with the phrase “top of the line rooster feathers” in the snippet.  That seems promising, so I click through to lowlight-hair-feathers.  

It's all looking good, and I'm seeing "rooster feathers" everywhere.  But I also find out that extensions can come from peacock feathers.  (But after clicking through a bunch of peacock extensions, I quickly learn they all have “eyes” or a much larger texture comb-like structure. That's not what I saw in Theresa's hair.) 

Finally, I did the obvious search for:

 [ rooster feathers ] 

and find http://www.featherplace.com/ic/fp/product/Rooster-Feathers/ where I can compare the different kind of feathers available.  (Ostrich, peacock, turkey, rooster, pheasant... a few clicks re-confirms my suspicions.)  

And yes, here it is, exactly what's in her hair... 

Turns out that the Featherplace also sells feather in bulk for Mardi Gras and costume decorations as well.  Who knew there were feather wholesalers?  Makes sense once you read about it, but this is the magic of internet search.  You end up learning all kinds of things you'd never expect.  Hair extensions, coque, feather wholesalers.  The world is a remarkable place.  

Search lesson:  In this case, I should have jumped immediately into searching for the "yellow black feather extension" since I wanted to know specifically what she was wearing.  It didn't matter much in the end, but it would have saved a step or two.  

Overall time:  2 minutes.  

Keep searching! 

Wednesday Search Challenge (March 16, 2011): What kind of feather is that?

I saw my friend Theresa earlier this week with the most extraordinary thing in her hair.  I couldn't resist, so I asked "What is it?"

She explained to me about hair extensions, and how humans can ALSO get feather extensions.  Essentially, it's a long feather that clips onto a small clump of hair and then becomes part of your hair for as long as you'd like. 

Me, knowing nothing about hair extensions was astonished.  "Really??"  Yes, really.  Turns out there's an entire industry of extensions about which I know nothing.  

You can probably predict my next question to Theresa: 

What kind of feather is it?  That is, what kind of bird did this come from? 

Can you figure it out?   Some clues--it's about 12 inches long and maybe 1/4" wide.  

Searching.... 

Video previews for finding the right video quickly

As you know, Google gives previews of the web pages shown in the SERP.  You activate the preview just by clicking on the small magnifying glass icon (next to the star) in the result block.  Or, truthfully, you can click anywhere in the result block.  

But Google just announced the ability to preview videos in place. 


Why would you want to do this?  Answer:  When there are lots of diverse videos in the SERP and you'd like to identify the right one quickly.  


When the results are pretty much all the same, it's easy:.  Example -- for the query [ basketball dunks ]  you'll see there are lots of videos.  

Then, when your mouse is in the result block area, you'll get the pop-up showing the different segments of the video.  This multiple clip preview usually lets you figure out quickly if this is the one you want or not.  

As you'll see, the video is actually live--you can fast forward by clicking in the next clip segment and jump right to that piece of the overall video. 

This is REALLY handy when the video results are more diverse, and you can't really tell them apart except by clicking though to the result.  In the case of a query like [ glider path thermal ], you'll find videos about hang gliding, remote-control gliders, thermal gloves and full-size gliders.  

In a case like this, the video preview can save you a lot of time! 

Search on!